The 3 Rs
Reduce, reuse, recycle!- a motto you have heard at least once in your life if not on every other ad. The 3 R’s are like the holy trinity of sustainability. By reducing your waste, you minimize the impact on the planet by not creating, you guessed it, waste. Reusing comes in the middle of the cycle, it is the most challenging for most of the people because a lot of things aren’t made for them to be used again but believe me, a lot of items can be reused at least once after the first use. If you have to throw away after using something, make an effort to buy something reusable the next time so you reduce your waste. As you see, reducing and reusing come hand in hand. The last part of the cycle is recycling, many think that recycling is the most efficient way of being good to the planet: the answer is no. Recycling is just the most popular and the easiest. I am not saying it is bad but it comes at the end of the cycle for a reason, its the last option, it is something you could have skipped. The goal is to create as little waste as possible and implementing things you can reuse or things that are friendly to nature, like compostable packaging.
Fast fashion = no.
Fast fashion… Google says its “inexpensive clothing produced rapidly by mass-market retailers in response to the latest trends”. Popular fast fashion brands are Guess, Gap, Fashion Nova, Massimo Dutti, H&M, Zara, Shein and many others. By buying fast fashion brands, you support the whole ethics of that work: under-payed emploees working 15 hour shifts in health risking enviroments.. I am not perfect and I shop in those stores once in a while but I try my best to support smaller businesses which produce clothes in great conditions and are not focused on mass production. Some of my favourite sustainable fashion brands are Levi’s, Everlane, H&M Conscious, Reformation, Sezane… and many others but I will write them all down in a separate blogpost about sustainable fashion.
Clean beauty became a trend back in 2018 and we have evolved since. Brands launching products with compostable packaging, some even without packaging at all. Banning animal testing, avoiding harsh chemicals in products and using ingredients straight from nature is becoming more popular and people are more careful of what they are putting on their skin. I am on my journey myself of finding the most sustainable options for my everyday hygiene products and I find it very hard to make my makeup artist kit more green. Some popular green brands are Lush Cosmetics, Ilia, Boo Lab, RMS, Juice Beauty…
My journey is not finished and I think it will never be despite the fact I want it. But if we unite and make an effort together it will have a HUGE impact on our planet. As I said, this is the first episode in my sustainable series, so if you have any recommendations on a topic I should write next, comment below or write me on my Instagram.